Below is a summary of the key happenings in search today, originally reported by Search Engine Land and other sources.

From Search Engine Land:

1. Google’s App Interstitial Giant Ad Penalty Is Now Live

   • Nov 3, 2015 by Barry Schwartz
   • Google updated its mobile-friendly algorithm, now penalizing sites that use large app install interstitial ads.

2. Google My Business Enables Special Hours For Upcoming Holiday Hours

   • Nov 3, 2015 by Barry Schwartz
   • Businesses can now schedule special hours for holidays or events on Google My Business.

3. Matt Cutts, SEOs Around The World Share Their #SEOHorrorStories On Twitter

   • Nov 3, 2015 by Matt McGee
   • SEOs celebrated Halloween by tweeting their worst SEO nightmares, making #SEOHorrorStories a trending topic on Twitter.

4. Bing Ads Academy Launches To Offer Premium Customers In-Person And Online Training

   • Nov 3, 2015 by Ginny Marvin
   • Bing Ads Academy aims to provide training that helps customers sell and manage Bing Ads more effectively.

5. The Qualifier: Brand Protector, Time Saver & Outreach Humanizer

   • Nov 3, 2015 by Garrett French
   • Garrett French discusses the role of the Qualifier in creating an optimal enterprise link-building team.

6. Video Optimization: Do Not Underestimate The Power Of YouTube

   • Nov 3, 2015 by Jim Yu
   • Jim Yu explains how to optimize videos to capture more traffic on YouTube, where billions of views occur daily.
7. Live Webcast — No Lead Untouched: How to Boost Lead Conversion
   • Nov 2, 2015 by Digital Marketing Depot
   • A study by Conversica reveals that B2B companies spend 50% of their budgets generating leads that aren’t pursued. An upcoming webcast will discuss how to address this dilemma.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• At IAB’s Ad Ops Conference, Ad Blocking & Header Bidding Rule
• Pinterest Rolls Out Buyable Pins For Android Users
• YouTube Opens Up To Third-Party Viewability Verification
• Insights From GE Healthcare: It’s not B2B or B2C, It’s B2 Human
• LinkedIn Group Changes: A Community Manager’s Worst Nightmare
• 10 Tips For A Great Email Marketing Holiday Season
• Twitter Replaces Favorites With Hearts
• Livefyre Launches Rebuilt UGC Platform
• Amazon Opens Physical Bookstore In Seattle; Google Abandons Store In NYC
• A Guide To Amazon Advertising
• MarTech Today: IAB Gets Accreditation, Constant Contact Gets Bought & Android Marshmallow
• Zeta Interactive Buys eBay Enterprise’s Customer Marketing Division

• SEOHorrorStories Trended On Twitter

Search News From Around The Web:

Industry

• "9 Futuristic SEO Questions Answered by Top SEO Experts"
• "Penguin Sweepstakes! When Will Google Penguin v4 Land?"

Local & Maps

• "Google Places API Quietly Divorces Google+"
• "Google Street View fails to blur face of woman in Almere, Netherlands"

SEO

• "Milestones: English Wikipedia Surpasses Five Million Articles"
• "Bing Predicts goes 13-1 in Week 8, now 80-39 for the year"
• "Google Search Bug Fixed After Many Internet Explorer Users Unable To Search Google"

SEM / Paid Search

• "5 Ways to Conquer the PPC Keyword Tools Plateau"
• "New Google Shopping Insights Tool"
• "Trust-Based PPC Marketing"
• "Who’s Leading the 2016 Presidential Election in Paid Search?"

Search Marketing

• "How to Generate New Keyword Ideas"
• "Will Search Engines Outsmart Marketers One Day?"